Abu Dhabi Meets the Future of Retail
The future of Abu Dhabi and the future of retail come together in Reem Mall, a world-class shopping, dining and leisure destination on Reem Island in the heart of the emirate. Reem Mall was built to anticipate the needs and expectations of the next generation of consumers and be a major draw and visitor attraction for the UAE.
Reem Mall reinvents retail in the UAE capital by incorporating unique family entertainment, diverse dining choices and services into a shopping experience that is enhanced by digital infrastructure and logistics and a one-of-a-kind mix of anchor tenants, global brands, micro-stores, pop-ups and UAE-exclusive concepts.
Reem Mall is a super-regional destination with 400+ stores, 80+ dining destinations, and dozens of family-oriented attractions. It caters to Abu Dhabi consumers and visitors from around the world.
Breaking Ground
Al Farwaniya Property Developments, a partnership of Agility, UPAC and NREC, broke ground and began construction of Reem Mall in late 2017. The project was a bold bet that a new vision of in-person shopping could thrive despite the explosive growth of e-commerce and online retail. Reem Mall’s design was equally ambitious. Its exterior architectural profile is a distinctive addition to Abu Dhabi’s expanding skyline, and its light-filled interior is ultra-modern, spacious and welcoming.
Let It Snow
Reem Mall welcomed its first visitors at a soft opening in 2023, delighting families at Snow Abu Dhabi, a 9,700+ SQM indoor snow park and winter wonderland with rides and attractions for children and their parents. Snow Abu Dhabi is the centerpiece of Reem Mall’s vision to put experiences before transactions by offering a rich mix of event programming, interactive entertainment, immersive art and installations, learning zones, gaming, cultural and community events, dining options, branded moments and other experiences that can’t be replicated online.
Reem Mall’s Digital Pulse
Sheikh Nahyan bin Mubarak Al Nahyan inaugurated Reem Mall at the official grand opening in 2024. Visitors quickly discovered the joy and convenience of a “connected” shopping experience that provides community programming, family-oriented experiences, and value, along with first-to-the-UAE concepts, world-class entertainment, and the ease of hands-free shopping options such as home delivery, and buy-online-pickup-in-store (BOPIS).
For mall tenants, Reem Mall’s digital infrastructure helps increase dwell time, create more targeted experiences, curate brand partnerships, optimize logistics, test consumer preferences, leverage signature events, and build customer loyalty.
